Today, the company announced its long-term creative partnership with the rapper where he takes on the role as creative director for the brand’s F1 partnership. Rihanna, meanwhile, is back at Puma.

The Puma "Creativity" pack featuring Neymar and LaMelo Ball is out now on Puma's website, although the MB.04 is up for sale while the Future 8 has not yet appeared.

Fans of this exciting collaboration can anticipate the release of an “extremely limited” Puma and F1 apparel and accessory collection later this year. Moreover, future capsule collections are ...

By 2025, PUMA plans to have the rapper fully immersed in the creative design process for all of the PUMA X F1 product offerings including racewear and fan merchandise.

Looking to 2024, Rocky’s PUMA x Formula 1 creations will travel from race to race, with collections inspired by their launch locations and rooted in the rapper’s own experiences.