We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Real-life sporting experiences are all fun & games until you have 10-year-olds calling you a dickhead on the sidelines.

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...