We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Real-life sporting experiences are all fun & games until you have 10-year-olds calling you a dickhead on the sidelines.

As Gen Z becomes a leading force in culture, advocacy and the workforce, companies must understand how to create meaningful ...

Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a ...