The nonprofit Science Museum of Minnesota in St. Paul sold at least $3 million USD worth of purple Brontosaurus hoodies in one day, all thanks to Dustin (Gaten Matarazzo) from Stranger Things.

A purple sweatshirt worn by the character Dustin ... product placement and began selling reproductions of the vintage hoodie on Tuesday. By day’s end 10,000 of them had been ordered online.

[Have you caught all these NC references in ‘Stranger Things’?] The purple hoodie features a skeletal dinosaur and the words “Brontosaurus, Thunder Lizard” above the museum’s name.

A purple hoodie worn by Dustin (Gaten Matarazzo) in the first episode of season two features a Brontosaurus skeleton above its nickname, “Thunder Lizard,” from the Science Museum of Minnesota.