Purple co-founder Luke Cosby, who grew up in the Houston area, said he wanted to open the new Houston store as a way to get back to his roots. © 2025 American City ...

PURPLE co-founder and Houston native ... the same way that Luke doesn’t look at his brand as the average denim, so it’s all about elevating the experiences. One of our goals has been to ...

The latest release centres around a fresh offering of free-flowing denim bottoms in a deep purple hue, featuring raised stitching accents and understated brand motifs. A second pair of vintage ...