campaign pushed the boundaries of brand engagement by using generative AI to personalize video content, allowing customers to star in their own Qatar Airways commercial. These innovations reflect ...

Qatar Airways Cargo introduces Sama, the world’s first AI crew, to revolutionise air freight at Air Cargo Europe 2025.

Qatar Airways Cargo announced the expansion of Sama, the airline's pioneering AI Digital Human, who has successfully ...

Of course, Qatar Airways is no stranger to tech-driven marketing innovation. From its immersive virtual experience platform Qverse to digital human AI cabin crew Sama, the brand’s mission is to ...

Qatar Airways has expanded the capabilities of its artificial intelligence (AI) digital 'human' to the air cargo industry.

Badr Mohammed Al-Meer, said: 'We, at Qatar Airways, are proud to return to ATM with industry innovations that reflect the diversity and spirit of our region. Sama, the industry's first AI powered ...

and hidden gems about Qatar Airways. Sama's digital journey is crafted to resonate deeply with travelers, blending AI innovation with real-world inspiration. She shares travel insights ...