Giannola mentions other corporations struggling with similar marketing flubs. Firstly, corporations pursue “rainbow” marketing initiatives with one purpose in mind: increasing profits.

Dallas’ “B-G” letters are coming to Oak Lawn repainted in rainbow colors, according to Scott Barretto. Barretto’s Social House Media agency and ilume developer Luke Crossland are paying ...

As the story opens “in a dreamy kingdom tucked away/ past cotton candy skies,” a brigade of sibling helpers with varying skin tones await an important job: creating a Rainbow Letter to be sewn ...

But Rainbow is now approaching those individuals with a letter of resignation in which he says he’s done “trying to fix you, effective immediately.” And he expands upon that honestly ...