David Lauren, Ralph Lauren’s chief innovation officer and the founder’s son, couldn’t give me a definitive explanation as to why the company decided to change Ralph Lauren’s iconic logo.

For the first time in Ralph Lauren’s five-decade history, the Polo Pony — one of the world’s most iconic logos — has been specially redesigned to commemorate the collaboration with Fortnite.

And of course, there were the ultra-glamorous signature sinuous gowns for which Ralph Lauren is known—with some pieces even recalling iconic Ralph Lauren ads from the '80s, including a hand ...