The ads show Quaid as Reagan, a cowboy hat perched on his head. The prevalence of prominent cowboy hats also underscores how dressing for a convention is an exercise in patriotic one-upmanship ...

Stetson cowboy hats and Texas go together like peas and ... look as cool as John Travolta or Harrison Ford. President Ronald Reagan’s Stetson-loving ways also had men digging out their hats ...