TotalEnergies SE was accused in a French court of greenwashing by misleading consumers about its climate goals in a series of ad campaigns just after it rebranded and changed its name from Total.

JAGUAR Land Rover is to review the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

There's more to Sydney than the Bridge, Harbour & beaches, new campaign tells tourists. Should also tell some residents.

The Orlando Magic have announced a significant rebranding initiative set to debut in the 2025–26 NBA season. This comprehensive overhaul includes updated logos, refreshed uniforms, and new marketing ...

Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

The Corner has launched its first campaign for Moss since winning the account earlier this year. The S/S 25 campaign ...

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...

JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash. The iconic British car manufacturer sparked outrage in November when ...

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the ...

Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing strategy following a controversial rebranding campaign that led to a substantial decline in sales. The company is ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.