“Our job is to be very in-tune with what’s happening in culture,” she told Campaign. “Not because it’s a trending thing, but ...

TotalEnergies SE was accused in a French court of greenwashing by misleading consumers about its climate goals in a series of ad campaigns just after it rebranded and changed its name from Total.

Merkur Group is rebranding Cashpoint Sportwetten to Merkur Bets, adopting a more uniform brand image in Central Europe.

A North East creative agency is helping a regional charity expand its reach and impact with a fresh brand identity… | Health ...

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the ...

Discover how JCB's 'Better With Omotenashi' strategy rebranded the brand, highlighting unique customer care and market ...