“Our job is to be very in-tune with what’s happening in culture,” she told Campaign. “Not because it’s a trending thing, but ...

TotalEnergies SE was accused in a French court of greenwashing by misleading consumers about its climate goals in a series of ad campaigns just after it rebranded and changed its name from Total.

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the ...

Discover how JCB's 'Better With Omotenashi' strategy rebranded the brand, highlighting unique customer care and market ...

Regal Cineworld Group, a leading global theatre company, today announced the appointment of Vikki Neil as the company's new ...

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

The Orlando Magic have announced a significant rebranding initiative set to debut in the 2025–26 NBA season. This comprehensive overhaul includes updated logos, refreshed uniforms, and new marketing ...

Chief Marketing Officer Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.

When we’re prototyping fintech dashboards or behavior-based healthcare apps, AI tools now assist with everything from ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...