There is a strange tension in the design world in this current economic climate. While businesses need to strengthen and ...

Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions ... the Minor Hotels rebrand, the group has updated ...

Create cohesive and meaningful brand assets, including logo and visual identity ... My industry is really niche – does rebranding matter as much? Yes! Even in the most niche B2B sectors, having a ...

Minor Hotels has unveiled its evolution into a guest-facing master brand, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions to ... Alongside ...

The company now boasts of fresh identity, enhanced digital platforms, and a streamlined loyalty and B2B strategy ... emphasised that the rebrand is more than just a new look, but also “it ...

The arrowhead within the ‘M’ of the Minor Hotels logo represents direction and guidance ... Coinciding with the Minor Hotels rebrand, the group has updated its brand architecture to categorise ...

This rebranding initiative follows the group’s 2018 acquisition ... The arrowhead within the ‘M’ of the Minor Hotels logo represents direction and guidance, pointing the way to discovery, connection, ...

The arrowhead within the ‘M’ of the Minor Hotels logo represents direction and guidance ... Coinciding with the Minor Hotels rebrand, the group has updated its brand architecture to categorise ...

Said to be inspired by the many loyal Volkswagen fans online, who celebrate their love for the brand and its cars with elaborate tattoos, the offer had tattoo artists “armed” to create bespoke designs ...

B2B Marketing sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years. She discussed how the company was able to emphasize authenticity to ...

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs ...