Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

Are your social media feeds overflowing with picture-perfect snaps of you and your significant other? While a cute couple ...

The endowed professorship was made possible through the generosity of several donors, including a major gift from Indian American entrepreneur and philanthropist Manu Shah and his wife, Rika Shah ...

Explore how CMOs are harnessing the power of AI to redefine their role at Cannes Lions 2025, blending creativity with ...

The chief executive officer (CEO) and chief marketing officer (CMO) relationship has never been without its challenges, and ...

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

Explore the shift from celebrity endorsements to authentic storytelling in modern marketing campaigns. Discover how brands ...

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

Selling into retail must feel more like planting than pitching. You don’t just drop your product and go. You water it.

After leaving the Formula One as its official timekeeper for two decades, TAG Heuer has come back to the sport and rekindled ...

It’s a global industry worth $37 billion, but in Australia, it’s largely unregulated. Both consumers and social media stars ...

A Morningstar study found that clients who get AI-generated emails think their advisors should take a pay cut.