When Too Faced announces a new mascara, it’s fair to say expectations are high. After all, this is the brand behind Better Than Sex, one of the most iconic mascaras of the last decade.

Fenty Beauty's latest launch is for the mascara lovers among us. “The eyes tell such a story—they can really say it all and show off a feeling, a mood, and a vibe with just a look," Rihanna ...

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Learn more! It’s also worth noting that two of Jenner’s daughters run major beauty empires, so her praise of this mascara is notably impressive. So, what makes this one different from what’s ...

I've yet to encounter a mascara that doesn't elongate lashes, even if the effect is subtle, but the best lengthening mascaras go one step further by giving short lashes a serious lift and boost.

Ulta's Spring Haul Sale has up to 40% off popular hair tools from brands like Hot Tools and Revlon. The sale includes curling irons, flat irons, hair dryers, and other styling tools. Ulta's 2025 ...

To our surprise, she just revealed that her long lashes actually come from an affordable mascara that shoppers say looks like “lash extensions.” Entering her lifestyle mogul era, The Duchess ...

Elon Musk shrugged off defeat in the Wisconsin state Supreme Court race by arguing he’d actually secured “a positional gain.” Yet, in the hours following Schimel’s defeat to liberal Susan Crawford, ...

There are several reasons why you might choose a waterproof mascara over a regular formula. Maybe you cry a lot, like I do, and you don't want to pull a Lauren Conrad. If you live in a hot and ...

Despite many beauty editors and experts swearing by this type of mascara, they've never quite delivered the results I was hoping for – until now. Tubing mascaras, which have grown in popularity ...