The story of Adidas and Puma's creation is now a TV series. The show explores the Dassler brothers' rivalry. It covers their ...

Series will delve into one of the most fascinating family blow-ups in corporate history, which created the two sneaker and ...

The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in ...

which pitted Adi against his brother Rudolf (“Rudi”), who went on to create rival Puma. The two men jointly ran a family-owned footwear company before falling out during World War II ...

which pitted Adi against his brother Rudolf (“Rudi”) who went on to create rival Puma. The two men jointly ran a family-owned footwear company before falling out during World War II ...

which pitted Adi against his brother Rudolf ("Rudi") who went on to create rival Puma. The two men jointly ran a family-owned footwear company before falling out during World War II, with their ...