Studious kids around the country are in for a sweet treat. TikTok has recently been flooded with videos of people claiming that Krispy Kreme gives out free doughnuts for good grades. “So proud ...

While the conference has shied away from direct payments to players via a collective, the university has and continues to ...

Tennessee is moving forward without quarterback Nico Iamaleava, and coach Josh Heupel said Saturday he had a simple message ...

Seven schools in northern Illinois could be required to change their name, logo, or mascot if a recently passed Illinois bill ...

The commissioners of the NCAA's Power Four conferences and dozens of athletic directors from the SEC, ACC, Big Ten and Big 12 ...

The state law’s rules for NIL are straightforward: Athletes can’t take money from the gambling, tobacco or alcohol industries. They can’t use a university logo without permission.

It has to be this way. Auburn might be the top dawg after winning the SEC Championship, but this was not the biggest NIL budget in the SEC. That title belonged to Arkansas. It wasn't even second.

It also provided a window on what those agreements generally may look like: lengthy, granting the schools wide-ranging use of athletes’ NIL and placing some significant limitations on the athletes.

LAS VEGAS (AP) — From the traditional National Invitation Tournament to the College Basketball Invitational and CollegeInsider.com, the sport doesn't lack postseason opportunities for teams that ...

Beard will receive a raise and an NIL budget considered to be top five within the SEC to remain with the program. Beard was a logical candidate to replace Buzz Williams at Texas A&M because of ...

STAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.