“Light the beam!” The Sacramento Kings have granted this request several times this season, lighting their victory beam and placing themselves among the top three in the standings of the NBA ...

You can add this to how to speak Sacramento: Kings win, Light the Beam. The Golden I fans know it now, and chanted “Light the Beam” early in Wednesday’s game. Guard Malik Monk, with 50 Cent ...

By the time the Kings routed the Indiana Pacers 137-114 on Nov. 30 at Golden 1 Center, excited Sacramento fans were all-in on the new slogan as they chanted "light the beam!" in the closing seconds.

It’s win or go home for the Sacramento Kings as they clash with the Dallas Mavericks in the NBA Play-In Tournament. For fans like Alex Estes, clad in blue and red for the big game, confidence is ...

SACRAMENTO — The Sacramento Kings' purple beam is getting bigger and brighter after fans demanded more from the organization's new victory tradition. But has the Federal Aviation Administration ...

YOU CANNOT UN-LIGHT THA The call for the Sacramento Kings to light the beam at the Golden 1 Center has become the inspiration for new creations at local businesses, from food and drinks to desserts.

On Kings victory nights ... Not only does the beam scream, “Victory!” It also feels uniquely Sacramento. And there’s something about that phrase, “Light the Beam!” ...

The words “Light the Beam” are proudly displayed in the mural — which is a reference to the mean shown in the sky when the team wins. On Wednesday, the Sacramento Kings beat the Los Angeles ...

The beam, shot from the roof of the downtown Golden 1 Center, is cause for celebration: It means the Sacramento Kings won. “Light the beam!” thousands of fans at Golden 1 chant when the team ...