Sacramento Kings fans Felipe Rodriguez, left, Giovanni Jimenez, center and Daniel Montoya, celebrate by ringing cowbells and waving light beams outside after they lit the beam on top of Golden 1 ...

“Light the beam!” The Sacramento Kings have granted this request several times this season, lighting their victory beam and placing themselves among the top three in the standings of the NBA ...

By the time the Kings routed the Indiana Pacers 137-114 on Nov. 30 at Golden 1 Center, excited Sacramento fans were all-in on the new slogan as they chanted "light the beam!" in the closing seconds.

You can add this to how to speak Sacramento: Kings win, Light the Beam. The Golden I fans know it now, and chanted “Light the Beam” early in Wednesday’s game. Guard Malik Monk, with 50 Cent ...

It’s win or go home for the Sacramento Kings as they clash with the Dallas Mavericks in the NBA Play-In Tournament. For fans like Alex Estes, clad in blue and red for the big game, confidence is ...

SACRAMENTO — The Sacramento Kings' purple beam is getting bigger and brighter after fans demanded more from the organization's new victory tradition. But has the Federal Aviation Administration ...

The words “Light the Beam” are proudly displayed in the mural — which is a reference to the mean shown in the sky when the team wins. On Wednesday, the Sacramento Kings beat the Los Angeles ...

YOU CANNOT UN-LIGHT THA The call for the Sacramento Kings to light the beam at the Golden 1 Center has become the inspiration for new creations at local businesses, from food and drinks to desserts.

The Sacramento ... The Kings added a massive set of LED lasers atop the Golden1 Center, shooting a giant purple light into the sky whenever the team wins, at home or away. “The Beam,” as ...