Humans are remarkably sensitive to the smell of geosmin, in particular. In water, it can be detected at concentrations as low ...

The smell of rain feels like a memory you never forgot. Step into the story of petrichor — a blend of science, scent, and soul, shaped by soil bacteria and the spark of a storm.

Na-Moya Lawrence and Debbie Lin, the perfumers behind Samar, want their perfumes to be intriguing and emotionally evocative.

Researchers have identified a new brain pathway in mice that links the smell of food to feelings of fullness—offering insight ...

In my opinion, Father Figure is Phlur's magnum opus. Its balanced blend of green fig, dewy florals and cozy sandalwood works ...

Invisible scents control your mood and thoughts without warning - your nose sends chemical messages directly to your ...

What most people still don’t realise is that losing your sense of smell might predict something far more serious than a viral ...

The scents that surround you can affect mood, productivity, and other aspects of everyday life. Try these suggestions for ...

New Zealand-born, London-based Christopher Yu has launched some of the most important fragrance brands in the world. As he ...

Cats may not look like they’re sniffing out mysteries, but their noses are constantly at work—mapping the world, reading ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Before a storm arrives, you might notice a sharp, clean smell. That’s ozone. Lightning can split nitrogen and oxygen in the ...