officially announced its newest expansion team in Seattle, following months of anticipation—especially after a leaked logo sparked buzz across social media. A press conference will be held at Climate ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

Utah’s logo is an above-average design. While it lacks the historical depth of other new expansion teams like the Golden Knights and Seattle Kraken, it makes up for it by offering a unique ...

Building an NHL brand and identity has previously taken two years — think of expansion teams like the Seattle Kraken and Vegas ... It will serve as the primary logo on Utah’s jerseys and ...

With the Seattle Kraken now in the fold ... I think the Lightning could improve their current logo by adding a black outline to it. Maybe it wouldn’t look good, but it is worth a try.

home of the NHL’s Seattle Kraken, and train at the Kraken Community Iceplex. Advertisement Seattle is the PWHL’s second expansion team after the announcement of Vancouver last week ...

The Seattle franchise’s business and hockey operations will be entirely separate from the Kraken organization, which is thrilled to welcome the club to town. “On behalf of the Kraken and ...