Replacing Burberry's logo less than five years after its initial redesign was a reckless move, graphic designer Peter Saville ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

Google’s logo just got a little bit blurrier ... to its visual identity since retiring serifs for its current sans-serif font, Product Sans, in 2015. In 2013, Google was among the first tech ...

Box – This cloud storage service uses the font in its logo design and across all user interfaces (UI) to emphasise clean and modern design principles. Didot is a classic serif typeface created by ...

Avenir's wide use confirms its status as one of the most essential and iconic sans-serif fonts of the late 20th century. Pairing fonts is an art form that, when done correctly, enhances a logo's ...

First, we examined san serif and serif fonts. The results were split. Members of the design community consider modern, clean, and professional san serif font the most trustworthy. It seems the ...

With tall sans-serif type and a nontraditional color palette ... (The Harris campaign website calls the new logo fonts “Fearless Bold” and “Fearless Medium.”). Fast Company did not receive ...