Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Why was Rhode acquired by Elf Beauty? Mahalakshmi C, a finance expert, has taken to Instagram to reveal what she believes are ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...