Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Shai Gilgeous-Alexander Reveals His Favorite Basketball Player of All Time Without Hesitation originally appeared on Athlon ...

The fifth colorway of the Converse SHAI 001 will appear in "Masi Blue," inspired by SGA's brother Thomasi and seen during the ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander explained why he wears his signature Converse sneakers off the court.

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court ...

and Magic Johnson wearing their shoes. And after a brief resurgence with Dwyane Wade in the mid-2000s, Converse Basketball faded into relative obscurity. That is, until Shai Gilgeous-Alexander was ...

Alexander's shoe brand, Converse, took a massive shot at Minnesota Timberwolves star Anthony Edwards after clinching the NBA Finals.

Following Gilgeous-Alexander's emotional MVP speech, Converse posted an artsy 20-second hype video depicting the basketball shoes getting crafted with clay. The Converse SHAI 001 "Hail Clay" will ...

Gilgeous-Alexander showed off a mule version of his first signature basketball shoe. The footwear news outlet Nice Kicks showed off the all-black mules in a social media post (linked below). Shai ...