With that comes a lot of pictures, and no one wants to be that friend—the one who makes everyone retake the group shot 10 ...

COSMAX obtains approval from the Ministry of Food and Drug Safety for the first mask sheet product in Korea recognized for its skin barrier function improvement./Courtesy of COSMAX So far ...

How often have you spotted the smiling face of your favourite Hallyu star on a Korean-style sheet mask, urging you to try one and get that signature dewy glow? K-beauty influencer Jeong Ji Woo ...

iHerb has become a go-to destination for those looking to tap into the biggest Korean beauty trends all ... On the hunt for more bestselling sheet masks? Explore our top picks from iHerb’s ...

These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll ...

Just keep in mind that they might not have the same potency as a serum. It’s no secret that things like toner pads, rice toners, and sheet masks became popular because of Korean beauty. The formulas ...

If you’re like us, you’ve probably wondered what everyday stuff famous people add to their carts — like hair spray or an electric toothbrush. We asked actress Ashley Park — who recently partnered with ...

K-beauty has dominated the skincare and make-up categories for years, but will it take over the haircare market too?

Luminous Skin Full of Nourishment: Naturally-derived sheet mask drenched with COSRX's bestselling ... date on the product is written in the South Korean format, which goes by Year/ Month/ Date ...