More than a year after Shein promised to tackle excessive working hours in its supply chain, a new report suggests the Chinese fast-fashion company still has a problem.

Shein releases as many as 2,000 new pieces every day, according to Saunders. "Shein drops an enormous amount of new product, and it's an addictive model for consumers," Saunders said.

Key Background. According to a since-deleted press release, Shein was founded in 2008 as SheInside by Chinese-American entrepreneur Chris Xu–whom Forbes estimated is worth $10.5 billion–with ...

SHEIN's ability to deliver trends at low prices has not only won over Gen Z but is also attracting Millennials and Gen X, making it a threat even to established brands.

Sales of $10 tops and $15 dresses have sent the value of Shein, the Chinese-owned brand selling ultra-fast fashion to the West, soaring since it launched in 2017 in the U.S.

Shein was founded in China in 2012 by four co-founders, according to its website, although the closely-held e-commerce company shifted its headquarters to Singapore in 2022.

Online fast-fashion retailer Shein's profit dropped by more than a third last year, adding to its challenges ahead of a planned listing on the London Stock Exchange, the Financial Times reported ...