France has Chinese platforms in its sights with the bill, but it would exempt high street fast-fashion brands.

Consumer groups across Europe are accusing Shein of using manipulative tactics like fake countdowns and guilt-tripping ...

Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to ...

Temu and Shein's business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

The end of the de minimis exemption impacted U.S. user growth for SHEIN and Temu, with efforts now focused on onshoring and ...

As Chinese e-commerce giants Temu and Shein pivot to European markets following increased U.S. tariffs, they’re encountering ...

STORY: Fast-fashion retailer Shein has been accused of manipulating shoppers. European consumer group BEUC says it uses so-called “dark patterns” to push people to buy more. It’s filed a complaint to ...

PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted ...

HUANG Lun was one of the original architects of his Guangzhou-based company’s push into the US market, helping it to sell ...