Despite declaring "The OG is back", Chinese ultra-fast-fashion giant Shein's Jan 31 comeback in India was a low-key one as it relaunched its website and app after a nearly five-year ban.

You may or may not have purchased products from the world's leading online fashion store yet, but around 7 million users are trying to do so every month. - Shein was founded in the Chinese city of ...

Reliance Retail has launched the Shein India Fast Fashion app, marking Shein’s return to India nearly five years after its ban. Through a licensing partnership, Reliance will manage all ...