Behind the scenes of its first attempt to build an in-house Australian brand, with a highly competitive label where appearances are everything.

And minimizing production waste allows SHEIN to pass those cost savings along to its customers in the form of lower prices—a win-win. Today’s smartest fashion brands also know that there’s ...

It's a designer's dream come true—a unique initiative by SHEIN that collaborates with creatives and brands. Imagine it as a fashion house presenting talents globally, offering fresh, exciting ...

The Fashion Council is calling for a parliamentary inquiry into Shein, as it raises concerns about its ‘Australia-inspired’ label Aralina.

Zoe is a business growth expert covering sustainable fashion & retail. Shein disrupted the fashion industry in a way that few could have predicted. By combining real-time data analysis ...

The biggest order 17-year-old Michaela says she ever made on Shein was for £150, when she bought "16 plus items". Like millions of others, she's a huge fan of the ultra-fast fashion giant ...

For Gen Z shoppers – those under 30 – Shein is now "the hottest ticket in town", said Retail Gazette, after it officially became the largest fashion retailer in the world in 2022. That year, ...