A potent mix of ultra-low prices and a seemingly never-ending variety has helped fast-fashion retailer Shein climb to the top of the retail industry. But as ethical violations mount against the ...

Fast fashion giant Shein is reportedly set to begin boosting its manufacturing in India with a view to bolstering its ...

The announcement is just the latest confirmation that – despite being one of the most concerning brands to fast fashion campaigners – Shein is going nowhere anytime soon. Launched in 2012 ...

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

The Rise of Fast Fashion The global market for fast-fashion is large and growing. Fast fashion sales totaled $68.6 billion in 2020 and could rise to almost $212 billion by 2030. While companies ...

Emerging (read: cash-strapped) designers often have little to no access to the capital and structural machinery that makes producing a fashion line possible. SHEIN X infuses every style with a ...

And minimizing production waste allows SHEIN to pass those cost savings along to its customers in the form of lower prices—a win-win. Today’s smartest fashion brands also know that there’s ...

But the company has also long been under scrutiny for its poor record on environmental sustainability, becoming fashion’s biggest polluter in 2023. Investigations into Shein’s supply chains ...