Behind the scenes of its first attempt to build an in-house Australian brand, with a highly competitive label where appearances are everything.

In December 2021, Shein’s secretive founder, Xu Yangtian (also called Chris Yu), went to Brazil to inspect the Brazilian clothing supply ... display Shein's swimwear, skirts, trinkets and ...

The Fashion Council is calling for a parliamentary inquiry into Shein, as it raises concerns about its ‘Australia-inspired’ label Aralina.

Fans of ultra-popular fast fashion websites Shein and Temu can expect to see rising prices even sooner than originally anticipated, both brands announced this week. Known for selling clothing ...

And minimizing production waste allows SHEIN to pass those cost savings along to its customers in the form of lower prices—a win-win. Today’s smartest fashion brands also know that there’s ...

certainly used to shop at Shein, getting the bug during the pandemic when online fashion shopping was a fun way to pass the time. She found the site good for tops and swimwear and liked the low ...

Stay ahead of the fashion curve by searching on SHEIN's Trend Shops—a destination for discovering trending styles that will keep you connected to the latest looks without missing a beat.

Emerging (read: cash-strapped) designers often have little to no access to the capital and structural machinery that makes producing a fashion line possible. SHEIN X infuses every style with a ...