Behind the scenes of its first attempt to build an in-house Australian brand, with a highly competitive label where appearances are everything.

In December 2021, Shein’s secretive founder, Xu Yangtian (also called Chris Yu), went to Brazil to inspect the Brazilian clothing supply ... display Shein's swimwear, skirts, trinkets and ...

The Fashion Council is calling for a parliamentary inquiry into Shein, as it raises concerns about its ‘Australia-inspired’ label Aralina.

Fans of ultra-popular fast fashion websites Shein and Temu can expect to see rising prices even sooner than originally anticipated, both brands announced this week. Known for selling clothing ...

certainly used to shop at Shein, getting the bug during the pandemic when online fashion shopping was a fun way to pass the time. She found the site good for tops and swimwear and liked the low ...

And minimizing production waste allows SHEIN to pass those cost savings along to its customers in the form of lower prices—a win-win. Today’s smartest fashion brands also know that there’s ...

seventy-nine percent said "SHEIN's variety allows them to find clothing that fit their style so perfectly that they want to wear them over and over again." I mean, duh. SHEIN's test-and-learn ...

Emerging (read: cash-strapped) designers often have little to no access to the capital and structural machinery that makes producing a fashion line possible. SHEIN X infuses every style with a ...

Leading online fashion retailers today are in a fascinating race that's powered by, yes, speed—but those winning this race are harnessing the power of digital innovation. SHEIN, for one ...