Shein uses “deceptive techniques” intended to push consumers to purchase more, according to a complaint filed with the ...

Consumer groups across Europe are accusing Shein of using manipulative tactics like fake countdowns and guilt-tripping ...

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

The online retailers are thriving in Europe, with notable spending surges in France, the UK, and other EU countries.

As Chinese e-commerce giants Temu and Shein pivot to European markets following increased U.S. tariffs, they’re encountering ...

Meanwhile, on Thursday, the pan-European consumer organization BEUC filed a complaint with the European Commission against Shein over its use of deceptive techniques, or "dark patterns" that cause ...

Fast-fashion giant Shein has been hit with a formal EU complaint over alleged "dark patterns" in its online marketing.

On June 10, the French Senate nearly unanimously passed a bill that seeks to regulate 'ultra' fast fashion giants Shein and ...