Forcing ultracheap Chinese brands to pay taxes can level the playing field for American brands—and reshape consumer behavior ...

The order throws a wrench in the business models of China-based retailers like Shein and Temu, which were previously exempt from any tariffs and customs inspections thanks to the de minimis loophole.

The President had, on short notice, suspended the provision for packages from China ... Shein, which leverages short production cycles for its fast fashion goods, is less suited to such a business ...