What are the social media shopping habits of younger Americans? The Influencer Marketing Factory surveyed 350 Gen Z-ers and Millennials in the United States. The researchers found social commerce ...

Dupes of luxury bags are trending on social media, a report from Plot found. Alternatives to Louis Vuitton and Hermes are ...

The cost of living crisis has made most people reevaluate their spending, and a young Aussie has pointed out the common cheap ...

As a new wave of Gen Z graduates enters the workforce, they’re joining a generation of Gen Z professionals who have been ...

Millennials — those aged between 29 and 44 — and Gen Z — those between 13 and 28 — have grown up with mobile phones, video games and the internet. But these generations are increasingly ...

Alice Gibbs is a Newsweek Senior Internet Trends & Culture Reporter based in the U.K. For the last two years she has specialized in viral trends and internet news, with a particular focus on ...

Brenna Pérez admitted she expected "some Gen Z to be unhappy, because I do feel like they're often a lot more reactionary online." ...

This sentiment was shared by 82 percent of Millennials, 86 percent of Gen X and 87 percent of Baby Boomers. However, 87 percent of Gen Z and 84 percent of Millennials told the company that they ...

Most leadership books treat Gen Z and Millennials like nuisances to manage around, focusing on how leaders from older generations can fit young people into their existing corporate cultures.

Younger demographics including Gen Z and millennials are increasingly prioritizing healthy ways of living and spending increased time and income on fitness, activity-based leisure, and wellness ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the ...