With proposed tariffs on homebuilding materials working looming and a cloudy forecast for mortgage rates, young homebuyers are facing increased volatility.
The poll, of 2,000 adults, found 43% people, aged 18 to 27, regularly turn digital photos into physical ones, compared to just 5% of Boomers.
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
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