“We want to satisfy the needs of our customers and benefit all with the beauty of fashion.” Bonnie Liu, a marketing official from Shein’s head office, said last month that Korea has been ...

Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...

It is Shein's first offline pop-up store in Korea. Shein formalized its entry into the Korean market on June 20 with the appointment of actor Kim Yoo-jung as its first global ambassador for its ...

The launch of the offline event comes around 20 days after Shein formalized its entry into the Korean market on June 20 with the appointment of actor Kim Yoo-jung as its first global ambassador for ...

TIRTIR, the renowned Korean beauty brand, has officially entered ... they have also partnered with ASOS and Shein to bring trendy fashion products to the Indian market. They have also partnered ...

MANILA, Philippines — “K-beauty is one of the most prominent visual manifestations of the Korean Wave,” the book “Hallyu!,” edited by Rosalie Kim, reads. “Evidence of cosmetic usage ...