Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Pan-European consumers organisation BEUC filed a complaint with the European Commission on Thursday against online ...

European consumer watchdogs have officially complained to EU authorities about Shein, the Chinese fast-fashion giant, allegedly using unethical design practices to manipulate online shoppers.

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

In an interview with Elite Daily, fashion designer Snow Xue Gao shares the inspiration behind the SHEIN X SNOW XUE GAO ...