Forcing ultracheap Chinese brands to pay taxes can level the playing field for American brands—and reshape consumer behavior ...

The Chinese fast-fashion brand, Shien, is making a comeback in the Indian fast-fashion market. Mukesh Ambani, together with his daughter Isha Ambani, is leading the initial rollout of Shein after ...

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are ...