President and CEO Roger Krone told the Associated Press there was "some backlash" to the name change but said there was a small spike in membership after initially announcing the rebranding in May.

K-pop powerhouse HYBE is ramping up its global expansion with a major rebranding in Japan and a push into Latin America. By renaming its Japanese subsidiary and signing its first Latin American ...

It was time for a change. But where to start? Rebranding isn't just slapping on a new logo and calling it a day. It's a delicate dance of preserving your core identity while evolving to meet new ...

The Windows App, released last year after being previewed as the continuation of the Remote Desktop Client platform, might be the worst rebranding ever, agree IT admins pretty much everywhere. The ...

This decision follows a proposal put forward at the company’s 12th Annual General Meeting (AGM) on November 14, 2024, regarding the rebranding of the Holdco. In a disclosure published on the Nigerian ...

(Spoiler: it was.) Fast forward a few years, and I realised we needed a change. But here's the kicker – rebranding is like performing open-heart surgery on your business. If you make one wrong move, ...