Korean skincare is a simple, effective routine focusing on hydration, exfoliation, and nourishment. Products like essences, ...

The Sulwhasoo First Care Activating Serum VI is viral on TikTok, purported to make people look at least 15 years younger than they are. Here, Gen Z and Gen X PureWow editors put those claims to the ...

Here are 14 highly-rated skincare finds at Target that cost $10 or less. Have you ever found yourself going in with your ...

After using PrimeBiome for a week, I noticed a slight improvement in my skin texture. However, it wasn’t until I committed to ...

At just 23 years old, Paige Bueckers has already cemented herself as a force in women’s basketball: She’s the fastest player ...

Korean beauty and grooming products are known for their innovation; the rest of the world turns to Seoul for the next trend ...

Dermatologist Angela Brimhall, MD, who just celebrated her 50th birthday, is the owner of Sage Dermatology & Mohs Surgery ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

The bus service provided by the John Boner Community Center became the target of an Indiana State Police investigation after a tip was sent to authorities and the #CallRafael for help tip line at ...

A social media trend is prompting lawmakers in California to introduce a bill that bans people under a certain age from purchasing some skin care products. It all ...

Methylene glycol has been found to be toxicologically equivalent to formaldehyde, also used in hair-straightening treatments ...

For the generally Ole Henriksen curious: This set of the brand’s mini best sellers — which includes a vitamin-C serum, ...