The Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic ...

Vivian Wilson, Elon Musk's daughter, has launched her fashion career with a campaign for Wildfang, a queer-owned brand, ...

With the new brand message, "Avensure is your legal shield for total business protection”. The rebrand reflects the company's ...

According to Marees Bostander, head of brand and sponsorship at Liberty, the shift is about acknowledging the imperfect, often contradictory nature of human lives. “This idea aims to tell people ...

Pending court approval, Canadian Tire will acquire private labels previously sold by Hudson’s Bay such as Nordic Fleece, ...

A popular teeth-whitening brand’s latest ad campaign has left the public completely stunned, with many questioning how such a ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Coca-Cola launched another soda brand in 1993 but just two years later it was quietly pulled from shelves. In a bold 1990s ...

As global tensions and economic pressure mount, Canadian consumers are demanding more than patriotic marketing — they want ...

New identity reinforces BC.GAME’s community-first values and vision for a decentralised entertainment ecosystem.

Doha: QNB, the largest financial institution in the Middle East and Africa, launched a large brand campaign under the slogan “Blue is Everywhere: Always with you wherever life takes you”.

Revealed in 2022, the half-million-dollar Cadillac Celestiq electric sedan was intended to usher in the brand’s rebirth as ...