Previous research has recommended that slogans should be creative or capture the soul of the brand, but the authors found that people preferred slogans that are shorter, omit the brand name ...

In 2017, lotion brand Nivea pulled an ad with the phrase “White is purity” after online complaints that the slogan promoted white supremacy. When a slogan resonates, the sentiment can last for ...

The Seoul Metropolitan Government is kicking off the new year by developing a fresh brand slogan to embrace the city’s exciting future. It has been seven years since Seoul launched its “I ...

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then ...

Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers.

it had to lose a campaign slogan quickly. The hope was to promote Weight Watchers as the ideal diet choice, but the ad was perceived as ridiculous since the brand and dieting are so closely aligned.

A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design. Some common examples include the Nike swoosh, the Golden ...

Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days. Some ...