The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...
Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...
Mixue Group has successfully grown into China's largest freshly made drinks chain, with over 45,000 outlets and significant ...
Newsweek reports how neither McDonald’s nor Starbucks are the largest food and beverage chain by store count any more. That ...
McDonald’s dethroned as world’s largest fast food chain by company with no restaurants in the US
McDonald’s is no longer the largest restaurant chain in the world. Mixue Bingcheng is a Chinese bubble tea and ice cream ...
Mixue might have less brand recognition in the U.S., but the Chinese fast food chain has more locations than both Starbucks and McDonalds. The world’s biggest fast-food chain by locations isn’t ...
His strategy of undercutting competitors by 20% led to the expansion into smoothies, fruit teas, and bubble tea. His brother, Zhang Hongfu, joined in 2007 to manage operations and franchise ...
There are four signature menus at Mixue, including ice cream, real fruit tea, milk tea, and fresh tea. Customers can opt for drinks like a chocolate cookie smoothie, a creamy mango boba ...
A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail ...
It might not tastes the most luxurious, but Mixue Group’s (HKG: 2907) stock soared by more than 40% in its inaugural IPO trading day. The big question: Is there still more room to run for this HKEX ...
Bubble tea brand Mixue Group’s stock jumped in its Hong Kong trading debut as investors snapped up shares of the milk tea vendor, marking one of the city’s most successful initial public ...
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