Evan Spiegel, the 22-year-old co-founder, says he chose to base Snapchat on the beach because ... how the team came up with a ghost for the Snapchat logo — "because all snaps disappear." ...

The Snapchat logo is an iconic one, and hasn't changed much since the app's inception. It features the outline of a cartoony bedsheet-style ghost, which also doubles as the Snapchat mascot.

Over half of Snap’s core base does not use YouTube daily and 70% do not use X every day. The results show that the number of daily Snapchat users who are not on YouTube or Twitter increased ...

In 2015, Snapchat grew its 18-24 base by 56%, while its 25-34 year old users increased ... For its part, Snapchat has been running billboards that feature its familiar logo, a tactic that should drive ...