The biggest sports teams are fashion brands in their own right, with people all around the world wearing merch from the likes of the New York Yankees. But how can a team tap into that market when it ...

Bring Me the Horizon's drummer is from Maltby, home to the Maltby Main FC soccer team. Band-sponsored matchday kits are blowing up globally.

Here we take a look at the latest leaked images of Tottenham's Nike home, away and third kits for the 2025/26 campaign ...

As an experiment, we’ve tasked AI tool, Grok, to come up with three new designs which Preston could wear ahead of next season ...

Do Liverpool fans support gambling sponsors? A look at the history and ethics surrounding Pin Stars Casino and other betting ...

The iconic badges of teams like Barcelona, Real Madrid, Manchester United, Liverpool and Arsenal are recognised around the ...

Mexico has unveiled its new Adidas kits for 2025, which feature a unique throwback look and black and gold coloring.

Ajax have debuted another beauty of a kit as part of the Amsterdam-based club's 125th anniversary celebration. The Dutch side ...

This article was translated into English by Artificial Intelligence. You can read the original version in  here.The German ...

Ajax is one of those quintessential clubs whose home kit is immediately recognizable to nearly every soccer fan on the planet ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s ...