Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

The challenge lies in maintaining consistency while allowing for flexibility. A strong sonic identity is not just a single melody–it is an ecosystem of sounds that work together cohesively across ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the audience through an audio journey of sonic branding, from an early jingle ...

A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

But they have a unique challenge: how to build strong emotional assets without falling into B2C brand molds? Sonic branding lets brands enhance all their communications with more precision, subtlety, ...

which invited people to craft their own musical renditions of the hook in an interactive music challenge. “It has been exciting to see how sonic branding has grown the ways we interact with ...

Raja and Brandmusiq co-founder and CEO Ajit Varma have now set their sights on AI, and how they can harness it to optimise sonic branding further. “One of the challenges that any company in ...