Takashi Iizuka, the head of Sega’s Sonic Team, knows speed. So when it came to developing a new Sonic Racing game, ...

Sonic Racing promises some much-needed multiplayer chaos on the Switch. Check out the details and more gaming news from ...

Sonic Racing: CrossWorlds is set to release on September 25, 2025, for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox ...

Dyke confirmed Sonic is “100%” pursuing acquisitions in the second half of 2025, particularly in its franchise business. EchoPark is expected to begin expansion again in early 2026, and the company is ...

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

Sonic the Hedgehog 3's post-credits scene might hint at a time travel storyline for Sonic 4, but not in the way that most ...

Commercial supersonic flight over the United States was banned in 1973 in response to complaints regarding the boom produced by aircraft flying faster than Mach 1. These sonic booms have been known to ...

More than half of the private-equity firm’s restaurant chains shrunk last year, including Arby’s, Subway and Sonic. And ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the audience through an audio journey of sonic branding, from an early jingle ...

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company’s official website – with the option to mute or unmute. The new sound ...

By combining First Book’s expertise in building a world where every child has access to a quality education with the SONIC brand’s investment in public schools, the partnership fosters a love ...

Sonic the Hedgehog is taking a well-deserved victory lap following the brand’s massively successful 2024, and is bringing Red Bull along for the ride. Sega, the Japanese video game giant behind ...