The acquisition of Hailey Bieber’s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand ...

It is the beauty giant’s first cross-divisional, multi-brand, multi-channel activation, called #JoinTheRefillMovement.

Pale pinks, nudes and butter yellows are topping the color chart, while short, square nails are replacing the TikTok-loved ...