So, in order to give sponsorship its fair shot: ensure finance is a partner throughout the creation of the initial strategy, ...

Take PrideChicago, for example, the nonprofit that runs the Chicago Pride Parade. A handful of its sponsors from last year ...

Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, shared his thoughts as rookie driver Louis Foster secured a new ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

This four-part content series looks at some key trends in sports sponsorship marketing including values-based partnerships, the role of creativity, maximising ROI and the media mix. The series has ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024. SponsorUnited, which tracks sponsorship and advertising ...

It is this angle that Cisco, official network infrastructure provider of the London 2012 Olympic and Paralympic Games, is using as the crux of its sponsorship campaign. Ian Symes, marketing director ...

The various category winners are awarded the coveted B2B Marketing trophy and international recognition. What’s it in for you? As a sponsor, your brand will be seen on every piece of pre-event ...

Wait, the Detroit event chair, offered a practical theory for why his partners are sticking around: Pride sponsorships in ...